Unstoppable · exercise

Design Your First Offer

An exercise from Unstoppable by OYOTTA, given in full.

1. Write, in one sentence, the specific problem you could solve for a specific type of person, using a skill or knowledge you already have. 2. Decide whether the fastest first offer is high-ticket-and-few-customers or lower-ticket-and-many-customers, given your current audience size — be honest about which is realistic right now. 3. Name three real people (not hypothetical personas) you could pitch this offer to this week. 4. Set a specific price. Notice if your instinct is to lower it before anyone's even objected — and if so, don't, until someone actually does. 5. Write down what would need to be true, six months from now, for this offer to still be working. This turns the "fast" question (can I get initial revenue) into a "fast and durable" question (will this still be working later), setting up the material in the next chapter.

Final Thought: The Internet is the Biggest Wealth Generator in History You don't need to reinvent a business model to make real income online — you need to apply the right strategy, consistently, and treat the first version of your offer as a starting point, not a finished product.

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